Santa Ana's skating icon, Jon Julio, isn't just a pioneer in the sport—he's also inspiring a new wave of skaters to enter the exhilarating world of inline skating.
From the Bay Area to Santa Ana: A Skater’s Journey
Jon’s journey began in the Bay Area, but his love for skating led him to Santa Ana in the mid-’90s. At that time, the inline skating scene was still emerging, a fresh and exciting alternative to more established sports like surfing and skateboarding. With its thriving trick and street skating scene, Santa Ana provided the perfect backdrop for Jon’s ambitions. The city was a blank canvas ripe for innovation in the inline skating world.
The Birth of Them Skates
In 2008, Jon Julio founded Themgoods, setting the stage for what would become Them Skates. Initially focusing on apparel and accessories, Jon’s vision for the company was always larger. By 2017, he transitioned into skate manufacturing, and in November of the previous year, Them Skates celebrated the grand opening of its Downtown Santa Ana store. This marked a significant milestone, reflecting Jon’s commitment to pushing the boundaries of the sport.
Them Skates has made waves with collaborations, including a partnership with the clothing brand Brain Dead and a major project with Clarks shoes. These collaborations are reflective of the innovative spirit that drives the brand.
The Blading Cup: A Celebration of Skating Culture
One of the highlights of Jon Julio’s impact on the inline skating community is The Blading Cup. This annual event is now one of North America's premier inline skating competitions. What started as a modest local skate ramp showcase in East End Downtown Santa Ana in 2011 has evolved into a significant international event. The Blading Cup now spans multiple downtown locations, drawing competitors and spectators from over 20 countries.
The event is more than just a competition; it's a vibrant celebration of the skating community. With a dynamic trade show, skaters can connect with pros and explore the latest products, creating an exciting atmosphere for everyone involved. This year, The Blading Cup made history by introducing roller skating to the event for the first time, showcasing its commitment to embracing all facets of skating culture.
A Resurgence in Skating: Finding Freedom on Wheels
Inline skating has experienced a notable resurgence, partly fueled by the pandemic's push towards outdoor and family-friendly activities. Jon witnessed this revival firsthand. At 46, with two kids of his own, Jon continues to embrace the joy of skating. For him, it’s more than just exercise; it’s a liberating experience that offers freedom on wheels. The rise in popularity reflects a broader trend of rediscovering the simple pleasures of skating.
Jon’s journey from a pro skater to a leading innovator with Them Skates exemplifies the vibrant, evolving spirit of the inline skating community.
If you’re in Santa Ana or planning a visit, make sure to check out Them Skates' storefront and experience the excitement of The Blading Cup. Whether you’re a seasoned skater or a curious newcomer, there’s no better time to join the skating revolution in Santa Ana!
